Trends such as digitisation, industry 4.0, sustainable management, big data or connectivity and networking are forcing companies to undertake extensive transformation processes. Many companies are changing massively so that they can remain competitive in dynamic markets with ever shorter product life cycles, high pressure to innovate and rapidly changing economic conditions.
More and more companies are therefore complementing traditional hierarchical processes, based on stability, with flexible and agile structures with short decision-making paths. OKRs are increasingly the method of choice as a simple and uniform goal-setting method that can be used in different contexts – from the definition of corporate and divisional goals to QBR processes in product organisations.
40 decision-makers from European companies with OKR experience - mostly from senior management positions.
9 different industries - IT, Financials, Communication Services, Consumer Discretionary, Industrials, Consumer Staples, Energy, Materials, Real Estate.
Company sizes from start-ups to medium-sized companies to corporations.