OKR Impact Report 2022 Almost 90% of decision-makers state that OKRs meet their expectations

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OKRs have Impact
Decision-makers recommend OKRs as a framework

Trends such as digitisation, industry 4.0, sustainable management, big data or connectivity and networking are forcing companies to undertake extensive transformation processes. Many companies are changing massively so that they can remain competitive in dynamic markets with ever shorter product life cycles, high pressure to innovate and rapidly changing economic conditions.

More and more companies are therefore complementing traditional hierarchical processes, based on stability, with flexible and agile structures with short decision-making paths. OKRs are increasingly the method of choice as a simple and uniform goal-setting method that can be used in different contexts – from the definition of corporate and divisional goals to QBR processes in product organisations.


Interest in OKRs has been growing steadily over past 10 years


The following questions have been answered by OKR decision-makers

  • How does your company work with OKRs?
  • How does your company use OKR software?
  • How does your company communicate about OKRs?
  • What impact do OKRs have?
  • What challenges do OKRs bring?
  • What are the drivers to achieve a high impact with OKRs?
  • How is your company working on the further development of the OKR framework?

OKR Impact Report 2022 – Perspectives on Design, Use and Impact of OKRs - Download here 

Fill out the form and download the study.

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Database of the study


40 decision-makers from European companies with OKR experience - mostly from senior management positions.


9 different industries - IT, Financials, Communication Services, Consumer Discretionary, Industrials, Consumer Staples, Energy, Materials, Real Estate.


Company sizes from start-ups to medium-sized companies to corporations.


Insights into the results of the study

Study result #1

OKRs improve transparency and prioritisation

The main motivations behind implementing OKRs are increasing transparency, supporting better prioritisation and improving strategy execution. These three areas represent the top priorities.

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Study result #2

OKRs drive change

Close to 60% of companies state that they use OKRs explicitly as part of a change or transformation initiative.

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Study result #3

OKRs have Impact

83% agree, and almost a third strongly agree, that OKRs have had a positive impact on their business. Likewise, 87% of the surveyed companies stated that OKRs met or even exceeded their expectations.

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Study result #4

Transparency, communication and strategy execution improved

The categories where OKRs achieve the highest impact for nearly 98% of companies are transparency on goals and performance, followed by improved communication and strategy implementation with 90% of companies each.

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